8/29/2016Using data to build better products and companies is an ever-changing science. You have to always confront your assumptions and learn if you want to succeed. Whether you’re an industry veteran or starting from scratch, it always pays to get advice from the best of the best. Subscribing to email newsletters written by experts on growth and analytics is a great way to build a habit around this kind of learning. Here are five that stand out from the rest. Written by entrepreneurs, data scientists, growth marketers and venture capitalists, each one offers unique insight into the process of using data to make better decisions and build a better company. Brian Balfour’s monthly essays, published on his blog Coelevate, contain some of the best writing out there on growth and user acquisition. Subscribers to his email list get them in their inbox once a month before they go up on the site. Each essay dives into a part of his Scientific Method to growth and expands on how to implement each step. Balfour is one of the most experienced growth experts in the industry. He was VP of Growth of HubSpot for two years, where he led teams working on projects like Sidekick.
Few weeks ago, I came across Rocketgraph. This is a new platform that offers custom reports based on cloud data sources. While the concept is not new, what sets this company apart is the reports & dashboards are sold to users in a marketplace. The platform brings the analytics buyers and sellers together and provides the infrastructure. For years, many vendors have promised custom out-of-the-box solutions. In a majority of cases, most businesses require significant customizations. Will a marketplace approach to analytics offer an intermediate solution with significant time & cost savings? I interviewed Rocketgraph co-founder Constantine Nikitiadis to found out. Take a listen.
Data visualization blogosphere is filled with great ideas and inspiration. What is missing is the candid conversations about the limitations of data. Unfortunately, finding quality content on this topic is like finding a needle in a haystack. So, when one of the greatest thought leaders in SaaS data world wrote on this topic, I feel obligated to share it with you. Here is Tomasz Tunguz on the limitations of data.
Self-service has been a buzzword in the analytics industry for the last few years. While the self-service movement has been instrumental in bringing about rapid decision making and empowering business users get answers to their data questions, one has to be aware of the key skills still required. Stephen Few highlights this important foundation of building a data-driven culture.