7/11/2016I started at the top, first working on the dashboard which would serve the executive team. This would be in the form of a weekly tearsheet of metrics to be handed out at the executive meeting every Tuesday. I worked closely with our VP Product and VP Operations, iterating on different ways that the company can be measured. We went back and forth and iterated over a few solutions. Over a few weeks, the format was settled. The tearsheet would list out the most important metrics relevant to each team. The tearsheet would go back five weeks. In separate tabs, each metric in this document would be clearly documented with precise definitions. Next to each weekly number, there would also be a projected number, drawn from our master planning document. We could compare the two to see if we are on track with our overall strategy. This exec tearsheet is our most important dashboard. It lays the foundation for how people at 500px should be thinking about their work. From this tearsheet, dashboards for the other teams followed. I ended up creating a set of dashboards for each of the following teams: These dashboards were done in Periscope and were visual.
Few weeks ago, I came across Rocketgraph. This is a new platform that offers custom reports based on cloud data sources. While the concept is not new, what sets this company apart is the reports & dashboards are sold to users in a marketplace. The platform brings the analytics buyers and sellers together and provides the infrastructure. For years, many vendors have promised custom out-of-the-box solutions. In a majority of cases, most businesses require significant customizations. Will a marketplace approach to analytics offer an intermediate solution with significant time & cost savings? I interviewed Rocketgraph co-founder Constantine Nikitiadis to found out. Take a listen.
Data visualization blogosphere is filled with great ideas and inspiration. What is missing is the candid conversations about the limitations of data. Unfortunately, finding quality content on this topic is like finding a needle in a haystack. So, when one of the greatest thought leaders in SaaS data world wrote on this topic, I feel obligated to share it with you. Here is Tomasz Tunguz on the limitations of data.
Self-service has been a buzzword in the analytics industry for the last few years. While the self-service movement has been instrumental in bringing about rapid decision making and empowering business users get answers to their data questions, one has to be aware of the key skills still required. Stephen Few highlights this important foundation of building a data-driven culture.
Subscribing to email newsletters written by experts on growth and analytics is a great way to learn. Here are five newsletters that stand out from the rest. Written by entrepreneurs, data scientists, growth marketers and venture capitalists, each one offers unique insight into the process of using data to make better decisions and build a better company.