11/23/2016Numbers provide us a certain certainty. With their precision, they offer a sense of black and white, in or out. But, metrics alone aren’t enough. All the quantitative analysis in the world won’t lead me to the next great idea for startup. Those figures can’t create empathy, develop the right culture, or hire the right people. I’ve been thinking about this quite a bit because in both the recent Software Engineering Daily podcast I did with Jeff, and the presentation I gave at Launch Conference, the question of the limits of metrics surfaced.
Few weeks ago, I came across Rocketgraph. This is a new platform that offers custom reports based on cloud data sources. While the concept is not new, what sets this company apart is the reports & dashboards are sold to users in a marketplace. The platform brings the analytics buyers and sellers together and provides the infrastructure. For years, many vendors have promised custom out-of-the-box solutions. In a majority of cases, most businesses require significant customizations. Will a marketplace approach to analytics offer an intermediate solution with significant time & cost savings? I interviewed Rocketgraph co-founder Constantine Nikitiadis to found out. Take a listen.
Self-service has been a buzzword in the analytics industry for the last few years. While the self-service movement has been instrumental in bringing about rapid decision making and empowering business users get answers to their data questions, one has to be aware of the key skills still required. Stephen Few highlights this important foundation of building a data-driven culture.
Subscribing to email newsletters written by experts on growth and analytics is a great way to learn. Here are five newsletters that stand out from the rest. Written by entrepreneurs, data scientists, growth marketers and venture capitalists, each one offers unique insight into the process of using data to make better decisions and build a better company.